brand guide

Whenever you attend a business meeting to market your company, the one tool among your ‘must-haves’ is your company profile. This document is extremely important in selling your business to your potential clients.  It should be well-written to convey the predominant values and corporate culture that lends the organization its […]

Why You Need a Company Profile

Your brand is your identity, the way your customers, shareholders, government entities, and any other interested parties perceive your business. Branding is not all about your logo, but it  is far beyond that. When we mention branding, many people think of a logo, which is just part of branding. Why […]

Why Brand Your Company – Reasons for Business Branding