Developing a Good Logo and Brand line


Once you have registered your business, you will need to involve an expert to design a professional logo that suits your business. A logo is a business symbol or a design that can be in form of a graphic, well-formatted brief text or a combination of both, that uniquely identifies your company. You can brainstorm together with your team how exactly you would like to represent your company, and how you want to be perceived by your stakeholders. Remember that a logo is not just a mark or symbol, it should COMMUNICATE a particular message. It should inspire, motivate, boost your image, and separate you from your competition.

A professional designer will normally give you several logo samples that you can choose from. You will need to work together so that he/she can capture a good representation of your business. Note that a logo should be engrained in the minds of your clientele. When they see that mark, it should immediately bring your business (as well as your uniqueness) to their minds.

Together with a logo comes a brand line, or a motto, or a brief statement about your business. This should really be a summarized sentence or a few words that should state the focus of your business. Is it about quality, pricing, vision, customer satisfaction, reliable service, target market? Where are you focusing on, and what should your clientele remember about your business?