Ours is one of the most privileged generations in human history as far as business is concerned. We have access to various tools that our forefathers only dreamed of. The internet is one of the many conveniences in the present-day life which many people may take for granted, especially in […]

Online Presence to Maximize Your Profits


Once you have registered your business, you will need to involve an expert to design a professional logo that suits your business. A logo is a business symbol or a design that can be in form of a graphic, well-formatted brief text or a combination of both, that uniquely identifies […]

Developing a Good Logo and Brand line


As you brand your business, color is one of the most important factors that you need to consider. You should, together with your team, select colors that will represent your business. Color is not just color, it should convey meaning. You should choose the appropriate colors that will suit your […]

Choosing the Right Corporate Colors



Once you have come up with your business idea, you will then need to think of a suitable business name. It is normally recommended to come up with three or more names that can be presented to the Registrar of Companies (based at Sheria House, along Harambee Avenue, Nairobi), who […]

Business Registration Process in Kenya – How to Register a ...


Whenever you attend a business meeting to market your company, the one tool among your ‘must-haves’ is your company profile. This document is extremely important in selling your business to your potential clients.  It should be well-written to convey the predominant values and corporate culture that lends the organization its […]

Why You Need a Company Profile


Your brand is your identity, the way your customers, shareholders, government entities, and any other interested parties perceive your business. Branding is not all about your logo, but it  is far beyond that. When we mention branding, many people think of a logo, which is just part of branding. Why […]

Why Brand Your Company – Reasons for Business Branding